Billboard sharing idea
I trialled Stids in 2011 by sharing a billboard poster and opened up the OOH advertising market for several small buyers. Now I develop this with a new online web interface for buying campaigns on bus-stop posters.
Select location, range and timeframe then offer a spend amount. Offers are collected from buyers and combined with SignKick data about available slots to fund the next slots with the most daily impressions. When a slot is bought the Mondrianiser solution generates a shared layout giving buyers squareish areas at the same rates.